DEMOGRAPHICS
Age
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Under 18 |
1% |
0% |
0% |
1% |
0% |
1% |
1% |
2% |
0% |
0% |
| 18-24 |
20% |
16% |
21% |
21% |
10% |
12% |
19% |
15% |
24% |
34% |
| 25 - 34 |
57% |
64% |
62% |
50% |
47% |
68% |
58% |
54% |
51% |
48% |
| 35 - 44 |
16% |
16% |
15% |
20% |
33% |
16% |
15% |
24% |
20% |
14% |
| 45 - 54 |
4% |
3% |
1% |
7% |
8% |
3% |
3% |
4% |
5% |
3% |
| 55 - 64 |
2% |
1% |
1% |
1% |
2% |
0% |
4% |
2% |
0% |
1% |
| 65+ |
0% |
0% |
0% |
0% |
0% |
0% |
1% |
0% |
0% |
0% |
| Total 18-34 |
77% |
80% |
83% |
71% |
57% |
80% |
77% |
69% |
75% |
82% |
Gender
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Male |
51% |
54% |
54% |
58% |
56% |
51% |
55% |
58% |
53% |
52% |
| Female |
49% |
46% |
46% |
42% |
44% |
49% |
45% |
42% |
47% |
48% |
Household Income
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Under $20k |
6% |
5% |
4% |
11% |
7% |
9% |
6% |
6% |
10% |
18% |
| $20k - $34.9k |
11% |
13% |
8% |
12% |
8% |
23% |
12% |
12% |
16% |
18% |
| $35k - $49.9k |
17% |
21% |
23% |
19% |
14% |
18% |
22% |
16% |
17% |
14% |
| $50k - $74.9k |
23% |
24% |
21% |
19% |
20% |
20% |
17% |
20% |
19% |
18% |
| $75k - $99.9k |
14% |
14% |
16% |
12% |
15% |
16% |
19% |
16% |
13% |
10% |
| Over $100k |
29% |
23% |
29% |
27% |
36% |
16% |
24% |
30% |
25% |
22% |
Education
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Some HS |
2% |
0% |
0% |
2% |
0% |
1% |
1% |
1% |
0% |
0% |
| HS Grad |
1% |
1% |
1% |
1% |
1% |
0% |
1% |
0% |
2% |
2% |
| Some College |
10% |
13% |
7% |
20% |
18% |
16% |
12% |
18% |
17% |
24% |
| College Grad |
53% |
44% |
45% |
44% |
43% |
48% |
31% |
51% |
51% |
44% |
| Post-Grad Work |
9% |
13% |
13% |
12% |
12% |
11% |
23% |
8% |
8% |
14% |
| Post-Grad Degree |
25% |
29% |
34% |
21% |
25% |
24% |
32% |
21% |
23% |
16% |
Source: Internal Gothamist LLC survey - JAN & JUN 2007
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