ad units
Gothamist LLC offers standard Internet Advertising Bureau ad units for advertiser campaigns on all of our sites. Take a look and see how your creative can work with our content, then contact us at sales@gothamist.com.
| Ad Unit | Size | Expansions | Max Size | CPM* |
|---|---|---|---|---|
| Leaderboard ROS | 728x90 IMU | 728x500 (down) | 40k | $12 (Homepage only) |
| Medium Rectangle ROS | 300x250 IMU | 640x500 (down/left) | 40k | $10 |
| Skyscraper ROS | 160x600 IMU | 500x600 (right) | 40k | $10 |
| Half Page Interior Only |
300x600 IMU | None | 75k | $12 |
| Homepage Only | 160x600 IMU 300x250 IMU 728x80 IMU |
See above | 40k | $12 |
| Category Only: News, Food or Arts |
160x600 IMU 300x250 IMU 728x80 IMU |
See above | 40k | $15 |
| Remnant (Preemptible) |
160x600 IMU 300x250 IMU 728x80 IMU |
None | 40k | $4-5 |
Other Opportunities
| Unit | Specs | Cost |
|---|---|---|
| Sponsored Posts | 640x426 image/video, 2 paragraphs text/links | Please Contact Us |
| Email Blast | 500x300 image, 2 paragraphs of text/links | Please Contact Us |
| Email ad units | 728 x 90 IMU, 300 x 250 IMU, 160 x 600 IMU | Please Contact Us |
* CPM stands for "cost per thousand impressions." For example, to have your ad appear 400,000 times at a CPM of $10 would cost $4,000 (400,000 impressions x $10 / 1000). Our minimum buy on any site is $2,000.
ad specs
- Gothamist LLC's ad units accept both standard image file formats and rich media creatives, up to Flash 9. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
- Expanding ads require user-initiation with a mouseover or click and audio ads require user-initiation with a click. Both need a prominent close/stop button.
- 5x looping restriction for all sizes except 300x250
- 90 second limit on animation for all sizes except 300x250
- For publisher-served campaigns, the maximum serve is two creatives per site/size.
- For publisher-served Flash, we need the following code inserted into the swf file: getURL(_root.clickTAG, "_blank");
Please note that the code must be exactly as above with capital "T" only or to avoid errors. - We support Flash banners up to Flash 9 and all Flash banners must have a backup gif/jpg file as well. If you do not give us a backup gif/jpg, we will create one from your Flash files. We do not support Flash 10.
- We serve banners via iframes on all sites, so please note that rich media may need a local html file implementation for expanding creative.
Additional Opportunities
To discuss sponsored contests, site sponsorships, e-mail newsletters, special promotions, and custom publishing/marketing, contact us at sales@gothamist.com.